The Amitiza program included a complex, video-based flash learning component as its centerpeice. But there were several other components as well. Such as a full portal with instant feedback, Method of Action scientific videos, charts detailing the specifics of each drug, emails and rep leave-behind kits.
Now in it's fifth installment, this program continues to be extremely successful. The main brand site now links directly to this experience in order to more closely associate with Amitiza On The Fly's traffic.
Portal Homepage Redesign
Interactive Flash with Actor
Interactive Flash Video Program with Physician Host