Healthcare sites are typically devoid of much personality, humor, or design gestalt — perhaps a reflection of the locked-down nature of advertising the FDA requires. We saw an opportunity to stand out completely by embracing the personality, attitude and strong thinking that sets closerlook apart.

Using fresh, modern colors and typefaces that break from pharma industry norms, and including cutting-edge content like man-on-the-street videos and white papers that challenge the status quo of our customers and our business, we relaunched our brand and site as a bold, thinking alternative to the usual pharma style.

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