Kraft Foods has a focus on delicious food for diabetes patients. We created a website dedicated the science behind the system for healthcare professionals, several videos across both sites, and I directed most of the food photography. For the healthcare professional site, we designed a reserved, sober clinical style to appeal to HCPs.

The site itself was structured after the medical journal style which would be more familiar to this audience and so would feel factual and considered in its approach. (All photography © 2010 Kraft Foods, photographers Chris Gould and Shannon Moss, food stylist Amy Andrews.)