N/N wanted to introduce all the great new hurt-free features of their diabetes pen, the Next Generation FlexPen. We came up with the concept of FreedomLand, a place where international diabetes patients could feel safe and normal, free of the vial-and-syringe medicine that cuts into their lives multiple times a day.

Using a childlike popup-book motion graphics style combined with fully rendered 3D pen graphics, we built a visual world that spoke to all the normal day-to-day activities diabetes patients can engage in with the take-anywhere FlexPen.