State Farm® NowWhat.com | AOL® AIM® Disasters
State Farm's NowWhat.com for young adults is built on the idea of a surprising insurance-company experience. My team and I concepted this integration with AOL Instant Messenger. From the NowWhat.com site, users could choose from a variety of Disasters to send-a-friend using a blind link through AIM.
When clicked, AIM dropped an over-the-top Disaster-layer over the users screen, which disappeared after a few seconds with the NowWhat logo clickable. This was developed with AOL itself using Flash & Javascript. These concept boards are quite close to the end-result creative.
Match lights screen on fire
Fire burning with NowWhat logo
Water breaks through top of screen
Water pours into screen with NowWhat logo
Boulders crash through screen top
Boulders settle over screen with NowWhat logo